Monday, February 13, 2012

Google is OK at the game of Acquire

Good news and strategy for Google. The Justice Department just allowed Google to buy Motorola Mobility with no strings attached. This allows them to acquire many new patents to help in building new products. Very often large companies like Google will have to fight for acquiring a company because it lessens the competition. In this case Google isn't winning in the game of Monopoly, but is in the game of Acquire. With Mobility's hefty patent portfolio, Google is free to expand and compete in new markets. It will be exciting to see what Google does next with their Midas touch.

1 comment:

  1. I'm interested to see what Google does as it becomes more invested in a larger range of markets. I disagree that Google has a Midas touch. They have a significant portion of software that has little or no success, but it will be interesting to see where they go with Droid, particularly what they will do to compete with SIRI

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