Fully Committed

To be successful you have to be fully committed to what you want to accomplish. Ever since the computer industry's beginning, it has been fiercely competitive and rapidly growing. In the book "King of the Seven Dwarfs" GE saw this opportunity and jumped into the computer industry via a contract with Bank of America. GE took the necessary risks to win the contract with the Bank but didn't fully realize the long term commitment that would be required of them. Before signing the contract with Bank of America, GE had very little experience with computers. GE was ultimately unable to excel in the computer industry which ended with their computer departments purchase by Honeywell. This was because they were not fully committed to the computer industry. GE had more faith in their other products because of their experience with them. Other companies at that time like TI and IBM had much more experience with computers and the technical costs associated with them because they were already fully committed to the computer industry. TI was competing for this same contract and may not have had to bend over backwards as GE did to meet the needs of Bank of America and other customers. To be competitive and win, you can't just take calculated risks. You must be fully committed to the direction that you take.